Fashion Campaign Photographer Steve Fischer
Ad Campaigns + In-Store Marketing
There is no doubt the digital landscape is changing the
advertising industry and in particular the fashion industry.
However I think it’s important not to rely too heavily or go
all-in with social media advertising. That is not to discount social media
advertising, it is important, but it’s also important to realize that
traditional advertising is not dead.
Print advertising and in-store advertising are still vital
to a well rounded branding campaign. If you spend any time on Instagram you
know they are now shoving ads down our throat and they are becoming more and
more saturated. We all know how to mindlessly scroll past these sponsored posts
without even noticing the content. It’s also important to realize that focusing
too much on building a following can also be a waste of time. Instagram’s
algorithm has continuously been adjusted so your organic posts are seen by
fewer and fewer of your followers. Currently organic reach is down to about
4-7% of your followers.
I would be happy to discuss your fashion and lifestyle
photography needs for any type of advertising. Feel free to reach out to me
anytime through email.
You can view more of my portfolio here